7 December, 09:20

The Pantone Institute named the main color of 2024

Juliette Morgan

The main color of the coming 2024, according to the American Pantone Color Institute, will be peach, more precisely - 13-1023 Peach Fuzz (peach fuzz). According to the company, this color “reflects our desire to care for ourselves and others,” and its velvety and gentle tone can enrich the mind, body and soul.

Цвет 13-1023 Peach Fuzz/Pantone.com

“In search of a hue that reflects our innate desire for intimacy and connection, we chose a color that radiates warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace and effortlessly connects youth with eternity,” Leatrice Iseman, executive director of the Pantone Color Institute, commented on the choice of color of the year.

According to Patone, the color of 2023 was a shade of burgundy - Pantone 18-1750 Viva Magenta.

The Pantone Institute named the main color of 2024

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