Selena Gomez wears pink at an event for her brand Rare Beauty

An event for Selena Gomez's cosmetic brand Rare Beauty took place in New York, where the singer presented a new product: powder blush with a radiant finish.

The event took place on April 6 at Studio 525 in New York. As part of her marketing strategy, Selena invited beauty influencers to test the blush before it went on sale.

The star chose her outfit according to the occasion: she came all in pastel pink. She wore a romantic floral dress, a pink coat and pointy pink high heels adorned with bows, as well as silver earrings and rings. The singer styled her hair in the style of the 60s.

The name Selena Gomez has been making headlines lately. This is largely due to her new relationship: the singer is now dating producer and songwriter Benny Blanco, whom many consider an unsuitable match for her, although the artist herself assures that she is very happy with him.

Selena's loved ones also seem to support her choice. ET, citing a source close to Gomez, recently reported that "her friends and family love Benny, and his family feels the same way about her." "Everyone can see that there is a lot of love in their relationship, and there is a lot of support on both sides. Selena trusts [Benny] more than any of her previous partners," the insider said.