Heidi Klum's 80-year-old mother stars in lingerie brand ad campaign with daughter and granddaughter Leni

Supermodel Heidi Klum's 80-year-old mother Erna starred in an advertising campaign for the lingerie brand Intimissimi along with her daughter and 20-year-old granddaughter Leni Klum.

"Three generations," Heidi, 51, wrote, sharing the photos on Instagram*.

In the footage, they pose in long-sleeved tops.

Heidi Klum and her daughter Leni have been shooting for the brand since 2022. Because of these photo shoots, she often faces criticism. For example, Heidi is criticized for allowing her then 19-year-old daughter to shoot in lingerie. In addition, many considered such joint shoots of mother and daughter unethical.

Heidi herself responded to the criticism by saying that she is proud of the relationship she has with her daughter, which allows her to feel comfortable in such a situation. "It's great to do photo shoots with her and just see how comfortable she is around me, even when we're in lingerie or something like that. I'm proud that my daughter feels so comfortable around me, because not every kid in the world can do that."

*Instagram is owned by Meta, an organization recognized as extremist in Russia