"I've Never Made Something Completely My Own." Khloe Kardashian Launches Her Own Perfume

Khloe Kardashian, following her sister Kylie Jenner, has released her own perfume called XO Khloé. The fragrance will cost from $58. This is not Khloe's first experience with perfume: in 2023, it became known that she was going to release a line of perfumes in collaboration with Luxe Brands, which created fragrances for Ariana Grande. On November 11, Khloe announced the release of XO Khloé on her Instagram*. She posted shots from a photo shoot and added the caption, "XO Khloé. Coming soon."

"I've created fragrances with my ex-husband and my sisters before. I've never done anything completely my own," Chloe admitted.

Under the XO Khloé brand, Khloe Kardashian also plans to sell candles, shower gels, body and hair sprays, and other cosmetic products.

The range has already generated a lot of interest among fans and beauty experts, who expect the brand to become as popular as other Kardashian-Jenner brands such as Kylie Cosmetics and KKW Beauty. For example, Kylie Jenner's Cosmic perfume was the best-selling fragrance in the UK in 2024.