"Surprised by the reaction." Sydney Sweeney responded to criticism of the controversial American Eagle jeans ad.

Juliette Morgan
"Surprised by the reaction." Sydney Sweeney responded to criticism of the controversial American Eagle jeans ad.

Sydney Sweeney has spoken out about the controversy surrounding her American Eagle jeans ad. The 28-year-old actress, who had previously refrained from commenting on the matter, told People that she was genuinely surprised by the public backlash.

As a reminder, the campaign's slogan, "Sidney Sweeney has good jeans," sparked criticism. It outraged users due to the similarity between the words "jeans" and "genes" in English. Some even drew parallels with ideas popular in Nazi Germany.

In an interview with the publication, Sydney explained that she agreed to the shoot because she loves jeans and has long been a fan of the brand. She emphasized that she does not share the interpretations attributed to the advertisement and has always spoken out "against hatred and discord." "I do not support the views that some people have somehow associated with this advertisement. I have been assigned motives and labels that simply do not apply to me. Those who know me understand: I always try to unite people," the actress stated.

Sweeney also added that she hadn't wanted to comment on the incident until the very end, but eventually realized that her silence only fueled the resentment: "I'm used to not reacting to the press—either criticism or praise. But now I see that silence has only fueled the conflict. I want to believe that in the new year we'll think more about what unites us."

Сидни Суини для American Eagle

As for American Eagle, following the scandal, the brand refused to apologize but removed the original video and photos from social media. Despite the criticism, the campaign was profitable for the brand: shares rose more than 15% in a week. US President Donald Trump even publicly praised the actress, calling her "hot."

Sydney Sweeney rose to fame thanks to the series "Euphoria" and is now considered one of the most sought-after young actresses in Hollywood. She is also often called a "sex symbol" for her looks and flamboyant public appearances (usually with plunging necklines or in revealing dresses). Sweeney herself is opposed to the objectification of her body, although she often posts revealing photos on social media.

Фото: americaneagle, sydney_sweeney/Instagram**

More in the section Celebrity

Celebrity

Agata Muceniece shared her first photo after giving birth.

Agata Muceniece contacted for the first time after giving birth.

Celebrity

Sydney Sweeney posed topless in diamond earrings

The actress poses wearing only earrings.

Celebrity

Katy Perry has confirmed her romance with former Canadian Prime Minister Justin Trudeau.

The singer's lover went on tour with her.

Celebrity

Kate Middleton and Prince William attended Christmas service with their children.

Kate Middleton met with Oscar-winning actress Kate Winslet.

Celebrity

Justin Trudeau and Katy Perry met with the former Japanese Prime Minister

Katy Perry visited Japan with her new lover.

Celebrity

Prince Harry appeared on a TV show and joked about his Hollywood connections thanks to Meghan Markle.

The couple have been living in the United States for several years.

Celebrity

"A knife in the heart." Kim Kardashian admitted that her ex-husband Kanye West accused her of staging a robbery in Paris.

In 2016, Kim Kardashian had jewelry worth approximately 10 million euros stolen.

Celebrity

"It's about our child's safety." Singer Vlad Sokolovsky admitted he's been threatened with kidnapping his three-year-old son.

He and his wife have been receiving threats for three years.

Celebrity

Kate Middleton, wearing Princess Diana's earrings, and Prince William visited an exhibition at Windsor Castle.

The princess appeared in public with her husband.

Celebrity

Kate Winslet appeared in public with her 21-year-old son, who has begun a film career.

The actress presented her directorial debut, filmed based on her son's script.

Celebrity

Agata Muceniece shared her first photo after giving birth.

Celebrity

Sydney Sweeney posed topless in diamond earrings

Celebrity

Katy Perry has confirmed her romance with former Canadian Prime Minister Justin Trudeau.

Celebrity

Kate Middleton and Prince William attended Christmas service with their children.

Celebrity

Justin Trudeau and Katy Perry met with the former Japanese Prime Minister

Celebrity

Prince Harry appeared on a TV show and joked about his Hollywood connections thanks to Meghan Markle.

Celebrity

"A knife in the heart." Kim Kardashian admitted that her ex-husband Kanye West accused her of staging a robbery in Paris.

Celebrity

"It's about our child's safety." Singer Vlad Sokolovsky admitted he's been threatened with kidnapping his three-year-old son.

Celebrity

Kate Middleton, wearing Princess Diana's earrings, and Prince William visited an exhibition at Windsor Castle.

Celebrity

Kate Winslet appeared in public with her 21-year-old son, who has begun a film career.

Celebrity

Matthew Perry's doctor has been sentenced to 2.5 years in prison for the actor's drug-related death.

Celebrity

Gwyneth Paltrow and her husband, Dakota Johnson, Jennifer Lopez (with cleavage) and daughter Meryl Streep at The Hollywood Reporter gala

Celebrity

Anna Peresild and Vanya Dmitrienko appeared together at the Yandex Music Year in Review awards.

Celebrity

"Saccharine hypocrisy." Online critics criticize Meghan Markle's Christmas cooking show.

Celebrity

Sati Kazanova showed off her grown-up daughter, whom she gave birth to at 42 years old with her Italian husband.

Celebrity

The "Dolina Scheme" was named the most negative event of 2025.

Celebrity

Kate Middleton (in her "old" outfit), Prince William, King Charles III and Queen Camilla met with the German President in Windsor

Celebrity

Lindsay Lohan was photographed with her son and husband in Miami.

Celebrity

Kendall and Kris Jenner, Heidi Klum, Helen Mirren, and Gillian Anderson at the L'Oreal Paris Gala

Celebrity

Amanda Seyfried and Sydney Sweeney in low-cut dresses at the premiere of "Maid"