Sydney Sweeney poses in lingerie to celebrate the launch of her brand.

Sydney Sweeney has launched her lingerie line, Syrn. The 28-year-old actress starred in the first advertising campaign and showcased several outfits on the brand's social media.

In the photos, Sweeney poses in black and white lace lingerie and stockings. She also presented looks of basic lingerie and showed the unboxing of her favorite sets. The launch of the actress's brand, which could well compete with the brands of Kim Kardashian (Skims) and Rihanna (Savage X Fenty), is scheduled for January 28.

Sydney Sweeney rose to fame after the series "Euphoria," and also became known for her revealing looks and public appearances in plunging dresses. A couple of years ago, the actress spoke out against the objectification of her body, and subsequently released soap and water from her bathtub. Today, many call Sweeney a Hollywood "sex symbol," largely for her looks. The actress recently starred in a controversial ad campaign for American Eagle jeans, which was accused of Nazism.

As for her personal life, a couple of years after her surge in popularity, Sydney Sweeney split from her fiancé, Jonathan Davino. They were together for seven years and got engaged in 2022. The wedding was scheduled for May 2025, but was canceled. Last fall, the star confirmed her relationship with 44-year-old music producer Scooter Braun.

Photo: syrn/Instagram**