Bella Hadid became the first ambassador for Prada Beauty.
Prada has named 29-year-old model Bella Hadid the first global ambassador for its beauty line. She will be presenting a new product, Prada Touch blush, which will be shaped like the brand's famous triangle logo. She has already commented on the news, calling the collaboration a dream come true and noting her longtime admiration for Miuccia.
The new cheek and lip product marks the next chapter in the Prada cosmetics line's evolution. The blush's unique texture is designed for intuitive application and creates a subtle smoky effect. Eight shades will be available, priced at $42.
It's worth mentioning that the fashion house Prada returned to the beauty industry in 2023. At the time, CEO Andrea Guerra announced that the brand would expand its licensing agreement with L'Oréal to include "another line." Previously, in 2000, the brand announced the launch of a cosmetics line, which was subsequently discontinued.
As a reminder, Bella Hadid made a triumphant return to the catwalk after a lengthy hiatus due to health issues: she has been battling Lyme disease for several years. During Paris Fashion Week, the model walked in Prada's new collection four times.
Photo: prada, pradabeauty, bellahadid, minibyers, makeupbyariel, josephthorntonallan /Instagram**