Taylor Swift's viral glitter freckles now exist for dogs — Khloé's pup is first

Posh pups are about to make the whole place shimmer. Fazit — the beauty brand whose stick-on Glitter Freckles went viral overnight after Taylor Swift wore them to a 2024 Kansas City Chiefs game — has launched Pet Patches, billed as the “first makeup for fur.”

The temporary tattoos press onto a dog’s coat in a matter of seconds and are built to survive a full week of “belly rubs, water bowls and zoomies,” the brand says. When the sparkle runs its course, they lift off with a little conditioner and a comb. Packs cost $15.99 and come in silver, gold and multicolored star shapes, so owners can pick the finish that best suits a canine’s personality.

Fazit says every formula is pet-safe and nontoxic, a claim independently verified by a veterinary professional — useful peace of mind for owners who already worry about what their dog might lick. Unlike a costume, there is nothing to wrestle on or off.

First makeup for fur.

Khloé’s dog is the first famous tester

Khloé Kardashian is already on board. The reality star shared an Instagram Story of her black Labrador, Peppermint, wearing pastel patches on her ears — making Peppermint the first famous canine to try the sparkly look. With Halloween and the holidays approaching, the brand frames them as a low-effort way to get costume-averse dogs into the seasonal spirit.

Co-founder Nina LaBruna told New Beauty the idea came from watching people place stickers and gems on their animals — and thinking “there had to be an easier way.” She wanted something that gave pets the same sparkle without a fiddly DIY session.

A portion of proceeds from the pet patches will benefit the Schwarzman Animal Medical Center’s community funds.

That Swift stamp of approval turned Fazit into an overnight success story: the company made $1 million in sales in the first 48 hours after she wore the freckles at the game. The human patches have since appeared on Kacey Musgraves, Rita Ora and Lisa.