Bella Hadid in the campaign for her new perfume brand Orebella

Bella Hadid is finally launching her own perfume brand, Orebella; the supermodel filed an application to register this trademark back in 2022.

Of course, Bella starred in the brand's first advertising campaign herself. The author of the photo shoot was Russian woman Elizaveta Porodina, who has lived in Germany since childhood and has long been photographing for Vogue, Time, The Cut and other famous publications. In her lens, Hadid appeared in three looks, symbolizing three fragrances: the floral Window2Soul, the woody Salted Muse and the tropical Blooming Fire.

Bella's alcohol-free perfume has a two-phase formula: it is based on snow mushrooms and camellia, almond, olive, jojoba and shea oils, which provide a moisturizing effect, then essential oils and aroma are revealed - to activate the ingredients, the perfume will need to be shaken before application. The launch of sales is scheduled for May 5.

On her Instagram*, the model posted photos taken while working on the brand and shared her excitement about its launch. “More than five years of creativity, tears, magic and transformation of my life. My true passion,” she wrote. Previously, Hadid admitted that she fell in love with scents after she began to have health problems - the star was diagnosed with Lyme disease. ]9438[/img]

Orebella's slogan reads: “Unleash your alchemy.” The company's products will include perfumes, scented lotions and oils for face and body, scented shampoos, conditioners and styling creams, diffusers and various incense products.

Bella Hadid recently shared throwback photos of her sister Gigi on the occasion of her birthday.